There are not many countries left where you can't buy a bottle of pepsi-cola, so when a suitable business partner turned up in the isolated southeast asian nation of myanmar five years ago . Pepsico inc pep, +004% signed an agreement with diamond star co to distribute its beverage brands in myanmar, stepping up its expansion in emerging markets and returning the food and beverages giant to the country after a 15-year hiatus. Pepsi has signed a distribution agreement to sell pepsi-cola, 7-up and mirinda in myanmar following eased us sanctions. Pepsi also defends its presence in burma on the grounds that business builds bridges of understanding between people according to william w wilson, pepsi's australian managing director, an example of this would be pepsi's presence in eastern europe.
In 1996, pepsico sold its holding in the plants to its partner, but pepsico decided to continue to honor its 10 years license allowing the bottler to sell pepsi in burma critics objected that the half way move meant that pepsico was still doing business in burma and vowed to keep up the pressure on the company. Pepsico, the concern which owns brands like pepsi and lay's, returns to myanmar - formerly called burma pepsico finds that the time is ripe to become active once again in the country it left in 1977. Partnerships with unesco and positive planet and an expanding agriculture programme are helping pepsico play a positive role in myanmar’s growth, the food and beverage company says.
However, pepsico continued to sell its syrup concentrate to the bottler in burma and continued to allow the bottler to sell pepsi in burma 31 may 1997 : pepsi cut all ties with burma, withdrawing completely from the country. In 1996, pepsico announced it was selling its 40 percent stake in its soft drink bottling venture in myanmar as a result of business reasons and public sentiment toward the regime the year after, it halted supplies of its soft-drink syrup to its partner there. “myanmar is a market with great potential, and our agreements with diamond star and unesco are important first steps towards expanding our presence in the country,” said nooyi pepsico last did business in burma in 1997.
Pepsi in burma- final - download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online powerpoint of pepsico case. Purchase, ny, aug 9, 2012 /prnewswire/ -- pepsico, inc (nyse: pep), one of the world's largest food and beverage companies, announced that it has signed an agreement with diamond star co, ltd, a unit of the capital diamond star group, to distribute pepsico beverage brands in myanmar. Last april pepsi sold its 40 per cent stake in a venture with pepsi cola products myanmar, following increased lobbying by us pressure groups but the company still had an exclusive five-year agreement with its former franchise bottler, pepsi cola products myanmar.
Pepsico's recent announcement that it will withdraw all investment from burma by may 31, 1997 has changed his mind in recent years, pepsico has come under fire from human right activities for its investment in a country governed by an oppressive military dictatorship, according to the hbag press release. Pepsico inc has decided to pull all of its brands and business out of burma, giving a major boost to a student and civic movement against us economic involvement with the southeast asian . Pepsi enters burma with ‘responsible investment’ soft drink giant pepsico enters the burmese market in news welcomed by the obama administration which emphasized the need for responsible investment. Pepsico inc is hoping to reach an agreement with burma’s government to open its first bottling plant in the country, following an announcement by rival coke that it is already working on setting up a venture with a local company “we want to establish local production,” saad abdul-latif, chief .
Reading time: 3 minutes local myanmar soft drink brands such as star cola expect heavy competition from pepsi and coke us beverage giant pepsico has signed an agreement with a local myanmar distributor to sell its soft drinks in the former pariah state after a 15-year break – only two months after . Check out pepsi in burma by philip clemo and ysanne spevack (sound) on amazon music stream ad-free or purchase cd's and mp3s now on amazoncom. In this battle it was pepsi that fired the first shot, announcing in august 9 its official re-entry into the myanmar market by signing a distribution agreement with diamond star co, a subsidiary of capital diamond star group indra nooyi, pepsico chief executive officer, referred to myanmar as “a market with great potential”.